Become the Obvious Choice

How corporate buyers decide. How LinkedIn amplifies it

Most experts don’t have a visibility problem.

They have a decision problem.

You’re showing up.
You’re posting.
Your profile looks fine.

And yet…

Corporate buyers don’t choose you.
Shortlists happen without you.
Opportunities never materialise.

Not because you’re not good.
Because you’re not positioned to be chosen.

There’s a reason certain people keep showing up.

Not just in your feed.
In front of buyers.

LinkedIn is not random.

It rewards:

• Clarity of positioning
• Consistency of thinking
• Staying in your lane

In other words…

The same things corporate buyers are looking for.

You are not competing with others in your field.

You are being compared in a category you didn’t define.

This masterclass is about creating a category where you become the only logical choice. Using LinkedIn to make that visible.

In this 3-hour masterclass, you’ll learn how to:

Move from being visible to being selected

• Position yourself as a category of one
• Understand how corporate buyers actually make decisions
• Turn your LinkedIn presence into a decision-making asset
• Create content that shapes perception. Not just attention
• Align with what the 2026 LinkedIn algorithm is actually rewarding

What people say:

“Sharp, insightful, and refreshingly direct.
No fluff. No recycled thinking. Just clear frameworks that change how you think about sales and decision-making.”
– Louise Krog
Growth Leader, Cinique

“Jacques shifted the way I think about influence, persuasion, and sales.
It changed how I approach conversations — and what I believe actually drives decisions.”

– Marie le Roux
Communication Lead, Totally Morpheus Leadership Development

Who this is for:

Those who know they’re good. But are not positioned that way

Consultants, coaches, trainers, speakers, and business owners

Experts who want more corporate clients or engagements

People who are active on LinkedIn but not being chosen

This is not a LinkedIn tips session.

This is about how decisions get made.
And how to place yourself inside them.

Event Details

The Tryst, Kramerville
Wednesday, 12 May
09h00 – 12h00

Limited room.
This is a small, focused session. Not a mass workshop.

Investment:

R150 per person

If you’re already visible but not being chosen, this is the gap.

Jacques de Villiers
Commercial Decision Design