Commercial outcomes are not random
They are decided long before the proposal is written
I work with commercial leaders and teams to understand how decisions are actually made, and how those decisions can be influenced earlier in the commercial process.
Jacques de Villiers
23 years in commercial environments
3000+ consulting, keynotes and training sessions.
This is not built in theory alone. The work comes from years inside real commercial environments, real opportunities, difficult conversations, stalled deals, shifting priorities, and the often invisible dynamics that shape whether buyers move forward or not.
My work has also been influenced by systems methodologies including xBML Business Genetics.
Most sales approaches focus heavily on activity, process, and volume. This work focuses more on clarity, positioning, alignment, decision quality, and understanding how buyers make sense of risk before they commit.
Outside of work, I spend time studying philosophy, playing chess, and catching bass.
If this resonates, we can work through it together.