Commercial Decision Design
How revenue outcomes are shaped before the proposal.
For leaders responsible for how revenue is won and lost.
Deals feel close. But don’t convert.
Proposals are accepted. Then stall.
Forecasts look strong. Until they aren’t.Most teams focus on closing.
But the outcome is already being shaped earlier.
Most teams focus on closing.
Pre-Close → Proposal → Decision
The proposal does not create the decision. It reveals it.
How we work
Most teams start in one of three places.
Design The System
Build a structured commercial approach across your team.
Improve Decision Quality
Work on live opportunities and strengthen how decisions are formed.
Support Critical Deals
Understand how decisions are shaped in real conversations
Led by Jacques de Villiers
3000+ keynotes and training sessions
23 years in commercial environments
36 books written