The
Architecture of
Selling
The 7 sales conversations that move people to yes
———
Most salespeople are not losing deals because of pricing.
They are losing deals because they don’t know what to say next.
They talk too much.
Pitch too early.
Handle objections badly.
And sound almost convincing instead of convincing.
The result?
Prospects stall.
Meetings go nowhere.
Quotes disappear into silence.
The product isn’t bad.
It’s just that the conversation breaks down.
In this practical 1-day workshop, you’ll learn:
- How to move from “interested” to committed
- The 7-step architecture behind persuasive sales conversations
- How to ask questions that move deals forward
- How to sound more convincing without sounding pushy
- What to say when prospects hesitate
- How to create urgency without manipulation
- How to handle objections calmly and confidently
This is not theory.
You’ll leave with:
- wording you can use immediately
- practical scripts
- conversation frameworks
- objection responses
Who is this for:
- Salespeople
- Account managers
- Entrepreneurs
- Sales managers
- Anyone who needs to persuade customers to take action
What people say:
“Sharp, insightful, and refreshingly direct.
No fluff. No recycled thinking. Just clear frameworks that change how you think about sales and decision-making.”
– Louise Krog
Growth Leader, Cinique
“Jacques shifted the way I think about influence, persuasion, and sales.
It changed how I approach conversations — and what I believe actually drives decisions.”
– Marie le Roux
Communication Lead, Totally Morpheus Leadership Development
Event Details
The Tryst, Kramerville
Tuesday, 26 May
09h00 – 16h00
Limited room.
This is a practical working session, not a motivational seminar.
Investment:
R1997 per person
One improved sales conversation can easily pay for the workshop.
The question is not whether you can afford it.
It’s how many deals are being lost because the conversation breaks down.
About Jacques de Villiers
Jacques de Villiers has spent more than two decades working in sales, persuasion, marketing, and commercial communication.
He has delivered thousands of talks and workshops to sales teams, business owners, and organisations across South Africa.
His work focuses on the structure of persuasive conversations. And why some salespeople consistently move people to action while others struggle to create commitment.
If you’ve ever walked out of a meeting thinking:
“I should have said that differently.”
This workshop is for you.
Jacques de Villiers
Commercial Decision Design