“That’s not writing, that’s typing.”

Ouch, that was one hell of a swipe that the author, Truman Capote took at the writing of Jack Kerouac, novelist and poet. 

Luckily for you and me, Capote is no longer around to critique our work. I doubt we’d survive it.

The reality is, however, that not all of us have the time nor inclination to write. And, when we do (if we’re brutal with ourselves), it does look a bit like ‘typing’.

You know the sort I’m talking about: flat, uninspiring and soulless.

When you’ve come to terms with this, then you know it’s time to hunt for a copywriter.

Perhaps that’s why you’re on this page right now? You’re looking for someone who’ll take your vision and craft the copy that’ll make it meaningful and accessible to your target audience.

So, if you’re looking for someone who does ‘more writing and less typing’ … someone who can fire your audience’s imagination, stir them from their slumber and inspire them to act, then you might want to consider talking to me.

I can help you with just about anything to do with writing (except romance novels and technical tomes):

  1. Adverts
  2. Blog posts
  3. Brochures
  4. Captions
  5. Case studies
  6. Direct response sales letters
  7. Essays
  8. Ghostwriting books (non-fiction)
  9. Landing pages
  10. Opinion pieces
  11. Press releases
  12. Professional speaker marketing packs
  13. Proposals
  14. Speeches
  15. Websites
  16. White papers


I’ve been writing for the last 28 years (circa. 1987). As a result of honing my skills and writing an average of 1 500 words a day, these days I do a ‘lot less typing and more writing’. My work is wide-ranging. I’ve had more than 300 articles published on behalf of my clients (on real paper), I’ve written sales letters generating more than R100-million, I’ve crafted speeches for the odd politician (or is that odd-politician?) and countless CEOs, I’ve written 100s of essays both for my own account and that of my clients and I’ve ghostwritten six non-fiction books. When I’m not writing, you’ll find me sharing his knowledge at conferences, spending time with his family, catching Bass and playing chess.

Contact Me If You’d Like Me To Help You With Copywriting