Thinking, writing and speaking to generate more business for you!
I started my marketing company, Mindtrust Marketing in 2004 in conjunction with my professional speakers agency, Motivators International that I started in 1998. I sold Motivators International in 2007 (at this time it was turning over in excess of R900 000 a year).
Testimonials
My Background
I love marketing and sales and it has been a passion of mine for as long as I can remember. I see myself as an artist and a master of my craft. I've a passion for creating words, marketing, public relations, communication, motivation and sales campaigns to generate more income for my clients. I throw my body, mind and soul into my work so that my clients get serious bang for their buck.
I've been fortunate enough to meet some great mentors on my journey into marketing and sales.
My father, Dr. Bruckner de Villiers taught me influence, persuasion and speech writing skills.
Milner Erlank, Manuscript, taught me public relations, writing and editing skills.
Kevin Eborall, then Marketing director of the Fraser Alexander group, honed my marketing skills.
Communications specialist, Brian Gibson showed me how to handle any crisis for my clients.
Adolph Kaestner, Professional speaker and friend ... a great sounding board and foil for some of my wackier ideas.
I'm a prolific (and eclectic) writer. I've had
articles published on bouncers, battered women (first one I was ever
paid for), sales, marketing, Internet marketing, motivation and
communication. I've cracked the nod with radio, having been interviewed
or asked for an opinion on SAFM, Cape Talk and Radio 2000. Television
still eludes me. I've been writing a blog that has a small following.
My big promise
I've been honing my craft since 1990 and believe I'm at the top of my game when it comes to marketing and sales. I bring a tenacious spirit to the party as well. I'm like a terrier for my clients - ensuring that they become #1 in their niche market. My mission in life is to turn the organisations I deal with into unstoppable marketing machines so that they can increase their income by a minimum of 30 percent.
How do I do this?
I craft strategies to acquire new clients, up-sell/cross-sell and retain clients. I either deliver myself or pull together the right teams to help me with your marketing, public relations and sales challenges, hence the name of my company MindTrust Marketing. I bring the best minds in the business to ensure that you get the business generating solution tailored to your specific needs.
Client Acquisition
Upselling/Cross-selling
Client Retention
Advertising
Direct marketing
Marketing strategies
Internet marketing
Public relations
Media relations
Sales strategies
Employee motivation
Sales training
Negotiation skills
Influence and persuasion
Client relationship management
Strategic communication
Crisis management
Reputation management
Team building
My qualifications
Strangely enough, nobody has ever asked me about my qualifications. I suppose that's because they just want the right solution and understand that qualifications aren't everything.
1992 - Certificate in Freelance Journalism - Intec College
1988 - Diploma in Business Management - Executive Education
1988 - National Diploma in Public Relations - Witwatersrand Techikon (now Johannesburg University)
1981 - Matriculated from King Edward VII High School, Johannesburg
