As a sales manager there’s essentially only one thing you’re judged by, isn’t there?
Is your sales force hitting its target?
You live or die by achieving the targets set by your CEO or Board.
We both know that statistics and history are probably against you.
- 80% of your sales force is only hitting 42% of the target you set for it
- Only 1 in 250 sales people exceed their target
- Only 9.1% of meetings turn into a sale
If these statistics ring true for your team, what are you to do? By now it must be clear that you’ll have to do things differently, and massively so, to get a different result. You’ll need to shake things up both within your own life and that of your team.
You’ll have to change from a transactional manager to a tranformational leader.
Transactional managers …
- See sales meetings as just progress reports
- Pressure their team on the 25th of the month to close more deals so that their sales figures are more palatable
- Spend to much time recruiting new blood than developing the existing team
- Don’t have a sales lead generating and conversion system
- Deflect top management pressure down to the sales team without acting as a buffer and protecting them
- Don’t have an effective and sustainable (and battle-tested) sales strategy. Working the ratios off Excel (prospecting calls, to appointments, to sales) is not a strategy. Well, it is one, just not an effective one.
Transformational leaders …
- Have a clear vision of what they want to achieve
- They can articulate that vision and give clear direction to their team
- Are exceptional communicators
- Are consistent in their behaviours
- Are resilient
- Hold themselves and their team to a higher standard
- Run interference for their team i.e. protect their team
- Foster a positive culture within their team
- Have a proper strategy based on sound marketing and sales principles
- Sweat the small stuff because they know sales are won or lost in the details
So, what to do?
If you’re serious about wanting to get real results with your sales team, you’ve got to consider a 2-day session with Jacques de Villiers in The Transformational Sales Manager.
It’s a 4-step approach:
- Developing you into a transformational leader
- Building a sustainable lead generation and conversion system
- Presenting and articulating your sales strategy to your peers
- Post course evaluation
1. Developing into a Transformational Leader
- How to build resilience
- How to motivate your team and keep them inspired and driven
- How to change a negative culture into a positive culture
- How to communicate your ideas effectively
- How to handle and resolve conflict
2. Building a sustainable lead generation and conversion system
- Profiling all your stakeholders
- Communicating in a systematic and targeted way with all your stakeholders
- Increasing margins in the 3 business generation engines (new clients, up-selling and repeat purchase)
- Build a sustainable marketing system
- Build a brand that speaks to your stakeholders
3. Presenting and articulating your sales strategy to your peers
You will present your sales, marketing and communication strategy to the rest of the delegates in the group. They will evaluate your strategy and encourage areas of strength and make suggestions for improvements.
The end result is that you’ll walk out of The Transformational Sales Manager with a workable strategy so that you can hit the ground running the very next day.
4. Post Course Evaluation
The group will get together one month later to discuss successes and failures and course correct.
Terms and Conditions
- Only 8 delegates per workshop
- No delegates from the same industry on the workshop (unless from the same company)
- All delegates to present their strategy on Day 2 (no exceptions)
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http://www.cbpcertify.co.za Warrick


