LinkedIn: 30 Days from Connection to Contact

Audit and Report Only

I deep-dive into all your marketing/sales assets and produce a report with recommendations covering the dangers, opportunities and strengths of your lead generation and sales conversion efforts.

To this end I audit:

Your website to see if it is SEO/AI fit and CX-friendly.

Your LinkedIn profile to see if you are leveraging your social selling opportunities.

Your proposals that you send to prospects.

Your sales and marketing pitch decks.

Your pitch. I sit with you when you have an online meeting with a prospect to see how effectively you engage with your prospect. If you don't have a prospect to pitch to, I get you to role play to me as if I were the prospect.

Audit, Strategy and Execution

I am retained for a period of three to six months to make the go-to-market strategy work.

I would help you become a Category of One brand so that you stand out in the oversaturated financial advisor market.

I would write your marketing content.

Run your LinkedIn campaign - connecting, posting thought-leadership pieces and commenting on other people's posts.

I would visit and pitch prospects on your behalf in Johannesburg if this is required. I still find face-to-face more effective than online meetings.

The time commitment on this is eight hours a week.

Audit and Strategy

I develop a marketing and sales strategy for you based on the outcomes of the audit. The goal is to develop a lead generation and sales conversion plan.

Market Understanding including target market definition, ideal customer profile, competitor analysis.

Positioning & Messaging including your unique value proposition, your brand story, your unique selling proposition your consistency of messaging.

Marketing & Content Strategy including channels & tactics – digital (social, SEO, email), traditional (events, PR), partnerships. Your content strategy would include blogs, whitepapers, case studies, videos, thought leadership and the like.

Sales Strategy including the sales process – stages from prospecting → qualification → presentation → closing → onboarding. Prospecting & Outreach Playbook – email cadences, calls, LinkedIn, referrals.CRM & Pipeline Management. Account management & expansion – upselling, cross-selling, renewals.

As a direct sales copywriter and author, Jacques has written more than 12-million words circa 1996. He has published 973 articles, 323 on real paper BI (before the Internet).
Sales copywriting skills (initially email marketing and later, sales landing pages): He has generated in the region of R27-million for his clients on email alone.
He has ghostwritten and edited 36 books.
He has written three books for his own account.
He has led 12 sales teams in the past 23 years as an outsourced sales leader.
He has presented keynotes and training 3000+ times both locally and overseas on marketing and sales. He has presented in Milan, Teheran, Sydney and Port Louis, amongst others.
He qualified as a Dale Carnegie Instructor.He has a Journalism Certificate from Intec College.He has a National Diploma in Public Relations.
He studied under the unrivalled communication, crisis and reputation management expert, Brian Gibson.
He is a Past National President of the Professional Speakers Association of Southern Africa.
He is a Stef du Plessis Founder's Award recipient for services to the speaking fraternity.
He is a Distinguished Toastmaster.He is a Toastmaster of the Year recipient.
When he's not setting his clients up for success, you will find him playing chess, bass fishing, studying military cultures and philosophy.