Ian Smith - Goeie Boertjie. Nice bedside manner
 Career Markers - Currently freelance Afrikaans advertising copywriter, operating via internet from Kenilworth, Cape Town
- Afrikaans copywriting in several Gauteng agencies for 20 odd years
- Last agency stop FCB Johannesburg (for 13 years); also Afrikaans copy chief and regional director (8 years)
Comprehensive writing experience in the following account categories
Automotive: Toyota (13 years), BMW, Alfa Romeo, Peugeot, Opel
Financial: Absa, FNB, FNB Corporate, eBucks, Santam, Momentum, Coronation F M, Prudential
Technology: Vodacom (10 years), Sasol, Siemens, Samsung, Syspro, Telkom
Corporate: Spoornet, SAA, IDC, Dairy Board, SABC2, Radiosondergrense
FMCG: Coke, Fanta, Cadbury�s, Tastic, Bioplus, Mr Min (range), Adcock Ingram (various), Hyperama, Edgars
CRM: Sun International, Finance Week, Insig, Toyota, FNB, AIG, Santam, Distell
Numerous opportunities to create original Afrikaans ads - Campaign for first KKNK Festival (main sponsor Transnet)
- First Aardklop Festival (name generation, campaign)
- Sasol (various radio spots)
- Toyota (niche market radio spots, Aardklop sponsorhip)
- FNB (niche spots, KKNK campaigns)
- Pendoring Awards (various campaigns)
- Sports Illustrated (launch of Afrikaans edition)
Awards
2 Loeries (Sasol), various Loerie Craft Awards, 1997 Pendoring Prestige Winner, various Pendorings since inception in 1995, various MNet and ATKV awards for creative Afrikaans.
Point of Difference
Have worked extensively through the line in television, radio, print, direct response, CRM and promotional marketing. True point of difference is fast turnaround with professional yet passionate copy to make the market take note. Thoroughly understands the heart and psyche of the lucrative Afrikaans market. If you'd like to use Ian's Afrikaans copywriting and translation services, call Jacques de Villiers on 082 906 3693 or jacques@jacquesdevilliers.com | | |
