What Business Are You In?

By Jacques de Villiers

Do you remember when fax machines came out in the 80s in South Africa? Those were exciting times � sending and receiving information through the ether. It was � Magic!

One industry, however, was not to thrilled about fax machines, though. The bottom fell right out of their market and saw them struggle for many years to come.

The reason was because they had totally misread what business they were in.

The industry was of course the 125 cc Delivery Motorcycle. You see the motorcycle industry (125 cc) thought that they were in the motorcycle business. But it is plain to see with the luxury of 20/20 hindsight that they weren�t in the motorcycle business, were they? They were in the information business (dropping off documents and letters all over the show).

What business are you (really) in? Think about it because it could fundamentally affect your survival into the future.

 Copyright 2005 by Jacques de Villiers 

This article may be copied or republished with the following credit:

"By Jacques de Villiers, Inspirational Speaker, Johannesburg, South Africa.
+27 (0) 82 906 3693   www.jacquesdevilliers.com "