Crashproof Your Business by Peter Carruthers - Reviewed by Jacques de Villiers

 


Crashproof Your Business by Peter Carruthers (Aardvark Press) R160, 00

 
Crashproof Your Business is to business what Pollyanna is to positive thinking - a gritty, unforgiving look at the seamier side of running your own enterprise.
 
The horror of losing his business in 1993 to the draconian machinations of a bank � or, as his wife put it, �If this is God�s matric exam, you�re failing�, led Peter Carruthers on a quest to prevent others from a similar fate.
 
The pain of watching the Sheriff strip him of his business, dignity and his one vanity, his Breitling watch, led Peter to teach more than 25 000 small business owners how not to fail. This book is the fruit of that labour. You�ll discover why sureties, overdrafts, banks and landlords are like Satan and why credit cards and trusts can help you pass God�s matric exam.
 
It left me feeling too exposed and vulnerable � waiting for a bank to wipe out my existence. Read the book. Prevent the ego sapping, can�t-look-your-wife-and-children-in-the-eye humiliation only a business failure can bring. With only four business start-ups out of 100 surviving 10 years, you owe it to yourself to get this book. It will ensure that you keep your dignity and family intact.
 
 

 

 

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