Jacques de Villiers
Check out the following video to find out why the discovery process is so important. Too many of us assume what it is that the client needs – to both our detriments. Good sales training in South Africa will spend a lot of time on the discovery process, as should you.
Here's an interesting take on the Web that I found this in David Meerman Scott's book, The New Rules of Marketing and PR. It may help you target and tailor your Internet Marketing message a little differently.
Corporate sites are the storefronts on Main Street peddling wares. Craigslist is like the bulletin board at the entrance of the corner store; eBay, a garage sale; Amazon, a bookstore replete with patrons anxious to give you their two cents.
Mainstream media sites like the New York Times online are the newspapers of the city. Chat rooms and forums are the pubs and saloons of the online world.
You've even got the wrong-side-of-the-tracks spots: the Web's adult-entertainment and spam underbelly.
Maybe I'm being alarmist, but based on the way the world is searching, the term "motivational speaker" is being used less and less. I picked this trend up from an interesting tool: Google Insights for Search. With Google Insights you can see what the world is searching for. You can compare search volume patterns
across specific regions, categories, time frames and properties.
Use the tool to type in your related keyword and see what it comes up with. I typed in motivational speaker to see what the results would be for South African search:
- The best month ever was January 2006
- It's gone down since then with February 2010 being the next best month (but nowhere near the heights of January 2006)
- August of every year appears to be the best month for "motivational speaker" search. Could it be because of Woman's Day on 9 August? I know when I still owned a speakers agency, I got a lot of requests for woman speakers around July/August for Woman's Day.
- Search in June/July was at an all-time-low. This can only be ascribed to the world cup.
- Johannesburg and the Western Cape are the top searchers for "motivational speaker"
- The world trend is similar to SA. The decline is just not as steep.
South African Search for Motivational Speaker
If all the books in your favourite bookshop had white covers with the title 'Book', how would you know which one to pick up?
It's the same with your proposals. You want your customer to consider your proposal first because he will read it more thoroughly and will compare all other proposals to it. The way to entice him to pick it up is to choose a strong title.
"Proposal" doesn't say anything clients can't figure out themselves. Instead write a title that states a benefit to the client. For example, "Increase Network Reliability" or "Cut Legal Costs". Your subtitle can emphasize how your offering is unique. For example, "Unbeatable Service Levels" or "Faster Turnaround". If you also co-brand the cover of your proposal with your customer’s logo and mention the decision-maker’s name, then you’re well on your way to being the first proposal he will pick up.
Information from nFold and Tom Sant to help you with your marketing and sales effectiveness.
Useful Links: www.santcorp.com www.apmp.org.za www.nfold.com
The Business Generator, Jacques de Villiers presented the latest Internet marketing trends at the Professional Speakers Association of Southern Africa on 8 June @ 7pm at The Wanderers.
Jacques de Villiers recently acted as Master of Ceremonies for a Lady
ROCCI (Roodepoort Chamber of Commerce and Industry) networking function.
This is the second time he's acted as MC for Lady ROCCI.
Jacques de Villiers is a professional speaker, trainer and consultant (and evidently a Master of Ceremonies as well).
Jacques is busy training 10 people in Bellville on Internet Marketing. I'll be flying back to Joburg at 15h15.
The business generator, Jacques de Villiers specialises in marketing and sales.
This slideshare presentation by Rick Allen gives you a brilliant blueprint for your content marketing strategy.
The Business Generator, Jacques de Villiers specialises in marketing, Internet marketing, public relations and sales strategy.
Jacques is running an internet marketing session in rivonia right now. Just testing to show the delegates how to get links.
Internet marketing: Rola Motors
I helped Rola Motors marketing team understand the Internet and marketing in it.
What a great bunch of guys (and two girls). They even laughed at one of my jokes.
Jacques de Villiers is a motivational speaker in South Africa
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